Студенческий спорт глазами руководителя

In the age of technological progress and new information technologies, comfort and new opportunities have become available thanks to mobile communications and the global Internet, which now occupy an important place in the development of society. At the same time, a mankind‘s need to maintain a healthy lifestyle has increased and, as a result, there is a growing interest in the promotion of sports services in social media, which have become advertising platforms.

The article analyzes the main objects of marketing in Russian student sports, examines the opportunities for marketing in university sports– international sporting events and sports organizations that create and earn from their marketing products. The relevance of this study is justified by the need to find new sources of funding for the development of university sports in Russia.

Foreign students are traditionally a part of the student body at major universities. Tomsk State University of Control Systems and Radioelectronics is one of the leading technical universities in Russia, where a significant number of students from foreign countries with climatic and geographical conditions that differ sharply from the Siberian region study. One of the priorities of the university when working with such students is to ensure not only social, but also their physical adaptation to training and living in Tomsk.

The article analyzes performance of the Russian national team at the World Summer and Winter University Games from 2013 to 2021. A brief historic overview of the participation of the USSR national team at the Universiades is outlined. The enumeration of sports, the number and list of participants representing the Russian Federation at the World University Games are given. Dynamics of the awards won, as well as the percentage of athletes with titles and grades at the 2019 Universiades are shown.

The article presents the results of student sports development monitoring in the Russian Federation. The main trends that determine the vector of development of this direction, including those within the framework of the implementation of the disciplines of the module “Physical culture and sports”, extracurricular work in the field of student sports, and the activities of student sports leagues are identified.

The article presents research data related to the interest of teachers in the use of information technologies in the educational process of the university in the discipline (module) of physical culture and sports. The reasons for the introduction of mobile applications into the educational process for reading sports results (number of steps, speed, mileage, etc.) are substantiated and recommendations for teachers of higher educational institutions on improving pedagogical skills when using information technologies are determined.

The article is devoted to topical issues of the development of student sports in Russia, bearing in mind the issues of management of student sports and their financing. The experience of the development of student sports clubs of universities is summarized and possible prospects for the development of the economy of student sports are presented.