The article discusses the specifics of implementing the “First Tour” project by the Department of Tourism at Petrozavodsk State University. It emphasizes the importance of accessible forms of active tourism, such as quest routes, ecological trails, and day trips, as effective health-promoting technologies. The author argues that moderate physical activity in combination with professional practice benefits students’ quality of life, fosters their professional and supra-professional competences, and promotes healthy lifestyles among young people.