ISSN 2782-4594 (Print)
ISSN 2782-4608 (Online)


спортивное благополучие

Personal brand of a student athlete as a tool of public diplomacy

The purpose of the study is to substantiate the need and expediency of supplementing the competence of international activities with the competence of public sports diplomacy of specialists in physical culture and sports for productive participation in the implementation of international sports cooperation programs.