ISSN 2782-4594 (Print)
ISSN 2782-4608 (Online)


маркетинг студенческого спорта

The impact of media marketing on increasing involvement of students in the activities of student sports clubs

In the age of technological progress and new information technologies, comfort and new opportunities have become available thanks to mobile communications and the global Internet, which now occupy an important place in the development of society. At the same time, a mankind‘s need to maintain a healthy lifestyle has increased and, as a result, there is a growing interest in the promotion of sports services in social media, which have become advertising platforms.