студенческая спортивная лига

The article presents an analysis of the activities of student sports leagues in the system of physical education and sports of an educational institution of higher education. The classification is given, as well as the dynamics of the growth in the number of physical culture and sports events among students held by student sports leagues in the Russian Federation for the period of 2019–2022.

The article analyzes the main objects of marketing in Russian student sports, examines the opportunities for marketing in university sports– international sporting events and sports organizations that create and earn from their marketing products. The relevance of this study is justified by the need to find new sources of funding for the development of university sports in Russia.

The article discusses the goals, objectives, and main directions of the National Student Boxing League development. The organizational structure, the system of competitions, and the main mechanisms of student boxing management in the Russian Federation are analyzed. The integrated interaction of the Boxing Federation of Russia with the Russian Student Sports Union is shown.