student sports

The article analyzes the main objects of marketing in Russian student sports, examines the opportunities for marketing in university sports– international sporting events and sports organizations that create and earn from their marketing products. The relevance of this study is justified by the need to find new sources of funding for the development of university sports in Russia.

The article presents the results of student sports development monitoring in the Russian Federation. The main trends that determine the vector of development of this direction, including those within the framework of the implementation of the disciplines of the module “Physical culture and sports”, extracurricular work in the field of student sports, and the activities of student sports leagues are identified.

The relevance of the study is due to the level of attention of the state and the public to the development of student sports, its growing role in the socialization of students. The purpose of the study is to determine approaches and identify features of the development of university sports on the example of the city of Moscow.

The article is devoted to topical issues of the development of student sports in Russia, bearing in mind the issues of management of student sports and their financing. The experience of the development of student sports clubs of universities is summarized and possible prospects for the development of the economy of student sports are presented.

One of the priorities of the Concept for the Student Sports Development in the Russian Federation until 2025 is to improve the legal regulation of the student sports system and the Intersectoral Program for the student sports development until 2024 provides for a comprehensive update of the legislation on physical culture and sports of the regions of the Russian Federation in terms of student sports. This emphasizes the importance of the development of legislative regulation of student sports both at the federal and regional levels.

At the moment, the importance of strategic management issues in sports federations and student sports leagues is increasing for they contribute to the development of sports among students and participate in the implementation of the Intersectoral Student Sports Development Programme up to 2024. The current practice of creating programmes of various sports development should be improved in terms of student sports.

The article presents the analysis of the legal framework for the activities of student sports clubs at the university, as well as the analysis of funding sources in accordance with various organizational and legal forms of clubs. The article presents a model for financing student sports clubs at a university which is based on current trends in the organization of student sports clubs is proposed, taking into account.

The development of student sports clubs is one of the key priorities in student sports, and in this direction an ambitious goal has been set to establish clubs in 100% of universities and colleges. To achieve this goal, a typical model of a student sports club was developed, however, at the current stage of development, not all clubs can apply it since they are characterized by a variety of organizational forms.